Ally Invest
Low-cost trading with seamless banking integration
How it works
Ally Invest is the brokerage arm of Ally Financial, offering self-directed trading and managed robo-portfolios. You can trade stocks, ETFs, options, bonds, and over 17,000 mutual funds with no commissions, while the managed portfolio option includes a unique cash-enhanced tier with zero advisory fee. The platform integrates seamlessly with Ally Bank accounts for instant transfers and a unified financial dashboard.
Is it right for you?
Consider if you
- You're an existing Ally Bank customer wanting everything in one place
- You want commission-free stock and ETF trading with affordable options
- You're interested in a robo-advisor with a free cash-enhanced tier
Skip if you
- Active day traders needing advanced platforms and research tools
- Investors who want fractional shares or cryptocurrency trading
Your money and data
Ally Invest is an SEC-registered broker-dealer and FINRA/SIPC member. Your invested assets are SIPC-protected up to $500,000. Cash swept to FDIC-insured program banks through Apex Clearing is eligible for additional FDIC coverage. Apex Clearing provides excess SIPC insurance through Lloyd's of London with a $150 million aggregate limit.
Pros & Cons
Pros
- Commission-free stocks, ETFs, and 17,000+ no-transaction-fee mutual funds
- Seamless Ally Bank integration with instant transfers and unified dashboard
- 24/7 customer support via phone, chat, and email
Cons
- No fractional shares beyond dividend reinvestment
- No cryptocurrency or futures trading
- Limited research tools — only Morningstar and TipRanks
Pricing details
$0 stock/ETF trades · $0.50/options contract · Robo-advisor 0% to 0.30% annual fee · No account minimum
On ally.com · We may earn a commission
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