Fidelity
Full-service brokerage with industry-leading investor protections
FreeFree trading; advisory fees vary4.7
Verified May 2026
Explore Fidelity
On fidelity.com
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Starting to Invest
For adults with an emergency fund, ready for the market
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Showing 16 tools
Vanguard
Low-cost index investing for long-term buy-and-hold investors
FreeFree trading for most ETFs4.7 (177K)
Verified May 2026
Explore Vanguard
On vanguard.com
Stash
Beginner-friendly micro-investing with banking and education
Paid$3–$9/mo4.7 (310K)
Verified May 2026
Explore Stash
On stash.com
eToro
Social and copy trading for beginner investors
FreemiumFree to trade; spreads apply4.5
Verified May 2026
Explore eToro
On etoro.com
Acorns
effortless micro-investing for absolute beginners
Paid$3–$12/mo4.7 (944K)
Verified May 2026
Explore Acorns
On acorns.com
Betterment
hands-off automated investing with goal-based planning
Paid0.25%/yr ($5/mo min) AI-powered4.8
Verified May 2026
Explore Betterment
On betterment.com
Ally Invest
Low-cost trading with seamless banking integration
FreeFree stock/ETF trading4.7 (100K)
Verified May 2026
Explore Ally Invest
On ally.com
Fundrise
Private real estate investing with just $10 minimum
Paid0.15%–1.85% annual advisory fees4.8
Verified May 2026
Explore Fundrise
On fundrise.com
M1 Finance
Custom pie-based automated investing at low cost
FreemiumFree investing; $3/mo spend account4.7 (70K)
Verified May 2026
Explore M1 Finance
On m1.com
Public.com
Multi-asset investing with social features and options rebates
FreemiumFree; Premium available4.7
Verified May 2026
Explore Public.com
On public.com
RealtyMogul
Passive commercial real estate for accredited and non-accredited investors
Paid1%–1.25% annual management fees4.4
Verified May 2026
Explore RealtyMogul
On realtymogul.com
Robinhood
Commission-free trading for hands-on beginner investors
FreemiumFree; Robinhood Gold $5/mo4.3 (4.7M)
Verified May 2026
Explore Robinhood
On robinhood.com
Schwab
Full-service brokerage with the powerful thinkorswim trading platform
FreeFree trading4.8
Verified May 2026
Explore Schwab
On schwab.com
SoFi Invest
All-in-one banking and investing for SoFi ecosystem members
FreemiumFree trading; 0.25% robo-advisory4.8
Verified May 2026
Explore SoFi Invest
On sofi.com
Wealthfront
Automated investing with top-tier tax-loss harvesting and cash management
Paid0.25%/yr ($500 min) AI-powered4.8
Verified May 2026
Explore Wealthfront
On wealthfront.com
Webull
Zero-commission active trading with professional charting tools
FreemiumFree; Webull Premium available AI-powered4.5
Verified May 2026
Explore Webull
On webull.com