M1 Finance
Custom pie-based automated investing at low cost
How it works
M1 Finance combines self-directed investing with automation through its unique pie-based portfolio system. You build custom portfolios using fractional shares of stocks and ETFs, set target allocations, and M1 automatically rebalances and reinvests your dividends. The platform also includes a high-yield cash account, margin lending at competitive rates, and an owner's rewards credit card — all managed from a single app.
Is it right for you?
Consider if you
- DIY investors who want automated rebalancing of custom portfolios
- You want to build and manage your own ETF-and-stock portfolio with fractional shares
- You maintain $10,000+ to waive the platform fee and access margin
Skip if you
- Investors who want tax-loss harvesting — M1 does not offer it
- Active traders who need real-time execution beyond two daily trading windows
Your money and data
M1 Finance LLC is an SEC-registered broker-dealer and FINRA/SIPC member. Your invested assets are SIPC-protected up to $500,000. Cash in M1's High-Yield Cash Account is FDIC-insured up to $4.75 million through a network of partner banks. M1 clears through both its own clearing operation and Apex Clearing, which carries excess SIPC insurance.
Pros & Cons
Pros
- Custom pie portfolios with one-click automated rebalancing and fractional shares
- $0 trading commissions with no management fee regardless of account size
- Smart Transfers automate cash flow between investing, saving, and spending
Cons
- No tax-loss harvesting — competitors like Wealthfront and Betterment offer this
- Only two trading windows per day (morning and afternoon)
- $3/month platform fee if total balance is under $10,000
Pricing details
$3/month platform fee (waived at $10,000+) · $0 trading commissions · No AUM management fee · High-Yield Cash 3.35% APY
On m1.com · We may earn a commission
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